PROMOTING COCKATRICE PART1

in #utopian-io6 years ago

Repository

https://github.com/Cockatrice/Cockatrice

Linked Task Request

Utopian Visibility Whitelist

Introduction

My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications. I choose to promote Cockatrice because I believe there is always a need to catch some fun probably after a long day or just any other day. A card game is an easy way to experience such as it doesn't require advanced hardware specifications and graphics.

Campaign Strategy

Choice of the target audience
image.png

I have a personal goal to make my promotions mostly to Africans, this is not in bias to other parts of the world but as a vision to see Africans have a better experience with technology. For so long the continent has been lagging behind in technological matters.

Cockatrice is an open-source, multiplatform program for playing tabletop card games over a network. The program's server design prevents users from manipulating the game for unfair advantage. The client also provides a single-player mode, which allows users to brew while offline.



The program requires an internet connection in order to work and Nigeria has an internet penetration above 50%. It also has a lot of people with interest in card games. The age range was set to between 18 and 60 to avoid legal liabilities.

Bidding strategy
I choose the Cost Per Click (CPC) bidding strategy. Bidding method was set as automatic meaning Facebook is to deliver the ad at the lowest cost possible.

Ad message as it relates to the target audience.
The message was simple and clear

Campaign Content

Link to the ads

Screenshots of ad placement.

image.png

Campaign Results & Summary

ActivityResult
Reach11,106
Link clicks237
Spend$15
CPC$0.06
CTR2.13%

As with almost all ads I have seen on Facebook, there was more male than female penetration. The ratio was 63% to 37%. On the penetration based on age range, there was more penetration for ages between 18 and 35 years. The ads performance started slowly on the first day but on the second day it picked up pace and on the fourth day I had reached my goal.

Proof of Authorship

GITHUB ACCOUNT
https://github.com/jingis07

FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin

AD REPORT
https://drive.google.com/open?id=1Qw_moXsGHgYiO9suU0sfvzKBQufdIwpi

VIDEO EVIDENCE

Sort:  

Hi @jingis07,

Thank you for another contribution under the Visibility category.

It is encouraging to see that you have been reading my comments, I am pleased to see that you have added information regarding the demographics and about the difference in ages & sexes. Perhaps the ages you chose up to 60 years old were a bit broad.

You mention in your message that the program requires an internet connection to work, but this is not correct.

From their official website I am reading that the player can play offline or connect to a server.

Start playtesting offline or connect to a public server

It would be very interesting to see if this promotion, apart from the 200+ visits to the website, did in fact result to any downloads and use of the platform. I would also like to see if you took the time to research the project more and perhaps even download and let us know about your experience. That would help you create an even better message for your audience.

Your contribution has been evaluated according to Utopian policies and guidelines, as well as a predefined set of questions pertaining to the category.

To view those questions and the relevant answers related to your post, click here.


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[utopian-moderator]

Thank you for your review, @katerinaramm! Keep up the good work!

Hey, @jingis07!

Thanks for contributing on Utopian.
We’re already looking forward to your next contribution!

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