PROMOTING ALAVETELI

Repository

https://github.com/mysociety/alaveteli

Linked Task Request

Utopian Visibility Whitelist

Introduction

My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications.

Alaveteli is a project I have been following and promoting in the last couple of months. There has a general or global website. In addition, there have country specific websites to handle Freedom of Information peculiar to a particular country.

In order for Alaveteli to work in a particular country, there has to be an existing Freedom of Information on the ground.

The project is funded by mySociety and it has helped hundreds of thousands of people make Freedom of Information request to various governments. And previous request and replies are made available on the website for free to prevent duplication.

Campaign Strategy

Choice of target audience
The link in the ad is country specific (New Zealand), so I promoted the ad to people living in New Zealand between the ages of 18 and 60. The areas of interest included Journalism, Human right activists, governance, community development etc. I chose them because there are likely people going to be interested in such information.

Graphic
I used an Image from their official website. It is their logo and I believe gives a better pictorial representation.

Ad Message and Call To Action
The goal of the ad was for engagement with users; likes, comments and messages in the inbox. There was a "send message" call to action button in the ad.

Goal / Conversions and Interaction
The number of people reached exceeded 10,000 but there were only about 48 engagements. No message was received. Total amount spent was $10 and the ad ran for 10 days.

Results

Campaign Content

Link to the ads

Screenshots of ad placement.

Proof of Authorship

GITHUB ACCOUNT
https://github.com/jingis07

FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin

VIDEO EVIDENCE