PROMOTING ACTIFIT FITNESS TRACKER PART 2
Repository
https://github.com/mcfarhat/actifit
Linked Task Request
Introduction
My name is Ebixy Ebi Laffin and i have a page on Facebook where i promote open source applications. From my basic knowledge of health and science, keeping fit is a proven method for combating and preventing many health challenges like obesity, heart failure, diabetes among a host of others. It is with that in mind that i choose to promote this application where by we use technology to solve problems. The application is now available on Android and iOS.
This is the second promotion i would be doing for Actifit, there were many concerns about this first one and all corrections have been corrected in this campaign.
Campaign Strategy
Choice of target audience: The country of choice was United States of America, this was selected because it is a predominantly English speaking country and has one of the highest obesity rates in the world. People are more likely to engage in an activity when there is a financial incentive attached to it.
- Objective: The objective was for more Website visits / clicks to attract new users
- Bid Strategy: Lowest cost (most link clicks for the budget)
- Budget Type: Lifetime
- Language: English
- Age: 13 - 60 (this age range was chosen because the health challenges we seek to tackle are faced by people in a wide age bracket)
- Platform: PC and Mobile Phone
- Gender: Male and Female
- Potential Reach: 74,000
Areas of Interests: body building, physical exercise, physical fitness. In addition to this, there must also be interested in open source applications and cryptocurrency.
Campaign Content
Link to the ad: Facebook Link Ad
Screenshots of ad placement:
Campaign Results & Summary
TOTAL RESULT NUMBERS
| People Reached | Link Clicks | CTR |
|---|---|---|
| 11,169 | 327 | 2.92% |
RESULTS BY GENDER
| Male | 54.60% |
|---|---|
| Female | 45.40% |
Proof of Authorship
The promotion this time around was specific, and currently an iOS version of the app is available so i didn't target people using only Android
GITHUB ACCOUNT
https://github.com/jingis07
FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin
AD REPORT
https://drive.google.com/open?id=14h0Pfw87C5B-euZ2Ymp1FmUGaGX6pZAM
VIDEO EVIDENCE
I definitely see that you attempted the correct the issues that were pointed out in the previous post about Actifit. In some cases, the corrections were good. In others, less so.
One of the main concerns about your previous ad was that the text was too long. Well, this is certainly not the case in this one. The ad copy you wrote is very short. In fact, it is so short that it does not make an entire sentence. If you added "An" before "application," that would be a sentence. It also contained no call to action. No "click" or "install."
I'm also questioning the choice of body building as an interest. People who are into body building are less likely to fit your stated goal of people who need to improve their fitness. I can see someone having an aspirational interest in fitness and not doing anything, but an interest in body building is much more specific.
While an iOS version of the app has been developed, it is still not available in the app store. You can only get an early version via the app's discord server. That means it is essentially unavailable for the general iPhone using public. I would not target them. Right now, the app is only available on Android, which makes me also question targeting PC users, and the general "mobile phones" targeting. This can lead to many people who click the ad, but are then disappointed when the app is not available for their platform.
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