OpenSource Promotion: Fixmystreet #2, Utopian Visibility Arbitrage

in #utopian-io6 years ago

Repository

https://github.com/mysociety/fixmystreet

Linked Task Request

Utopian Visibility Whitelist

Introduction and Campaign Strategy

My name is Jarett Dunn and I have Twitter advertising campaigns for Opensource projects.

For this second set of Twitter advertising tests I decided to use less broad # and @ searches for audience matches, and also the engagement rates are much higher as the campaign type was designed to achieve this.

Campaign Content

https://twitter.com/jarettdunn/status/1065351890337243136
https://docs.google.com/spreadsheets/d/1fUNh854w3ql1bA0lpS_-fcYRAcxq_Xx8yB6rXt9tyqI/edit?usp=sharing

Screenshots of ad placement.

tweet7-fixmy.png

Campaign Results & Summary

Activity Result
Campaign Type: Engagement
Reach: 1384
Link clicks: 45
Likes: 4
Spend: $10.00 CAD
Cost per Engagement: $0.20
Engagement Rate: 3.54%

Proof of Authorship

GITHUB ACCOUNT

https://github.com/dunncreativess

TWITTER ACCOUNT

https://twitter.com/jarettdunn

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