As usual, you reached your targeted goals, and that's great.

The main thing I'd like you to work on right now is the ad copy. You targeted the ad to teaching professionals, but didn't target the copy to them at all. I strongly believe ad strategy should be coherent. The text used should be in line with the targeting. You went with copy that is entirely generic, which to my mind dilutes the power of the ad.

As I've written to you before, the long term measure of a campaign isn't clicks, though that's the tool we have. It's whether people actually install and use the project or app. And copy that is relevant to teaching, in an ad aimed at educators, would increase the odds of that.

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