Performance of iPhone X Not Able to Stop Android Growth
Kantar research company released statistics on iOS and Android performance for three months ending in November 2017. Based on that data, iPhone X is the best-selling smartphone in some important markets, but it does not make Android growth stalled.
iPhone X controls approximately 14.4 percent of smartphone sales in the UK in November, helping Apple achieve the highest market share of more than three years.
In addition, iPhone X also occupied the first position in Japan with 18.2 percent market share, followed by iPhone 8 with 17.2 percent.
iPhone X is also selling well in China with 6 percent market share, although its sales are still below the iPhone 8 and 8 Plus in the United States (US).
Three variants of iPhone 2017 is three best-selling smartphone in the US, while the Galaxy S8 is only ranked sixth. Nevertheless, the achievement was not enough to stop the growth of Android-based smartphone.
In the UK, for example, Android's market share rose 5.5 percent to 56.1 percent. Overall in five European countries namely France, Germany, Italy, Spain and the UK, rose 2.6 percent to 75.1 percent market share.
iOS in the US decreased 3.8 percent to 39.8 percent when compared to a year ago, while Android rose 4 percent with a total of 59.4 percent market share.
China is the only market with better IOS performance than Android. iOS was up 4.6 percent, while Android dropped by the same amount.
"Apple has now returned via iPhone X as the top smartphone in China in November 2017 with a market share of 6 percent.Unlike Europe and the US, where the majority of iPhone X's initial sales came from iPhone owners who already exist, in China is actually a lot of Huawei users, Xiaomi and Samsung switch to the latest iPhone, "said Global Director Kantar, Dominic Sunnebo, as quoted from Softpedia, Friday (12/1/2018).
The performance of iPhone X sales, which was considered not maximal in November last year, is affected by the limited supply of units in each market.
Apple is expected to record growth in key markets as the company has begun to align production with demand in December 2017.