its alll about original content and curating followers from what i am gathering so far. thats why you see accounts making lots of $ despite their content seeming kind of eh...cause they have a lot of followers they have amassed over time and some of these followers probably have a higher vote weight. if you have a following of people who start to trust you and whatever content you decide to post you get more votes. its kinda like brand loyalty..corporations release bullshit all the time and normally get away with it because they have enough loyal customers that at least a decent chunk of people will guy it or try it out even if hey know its shit. theyve invested the time to build up the loyalty so it gives them room to screw up or make products that aren't as great as they could be. you're already hooked! same idea here.