Steemit is like a hybrid of conventional blogging platform and social media platform, conceived using blockchain technology. So you have three in 1 experience and it's more fun! You can write a post like in conventional blog, you can interact directly with others and you can trade cryptocurrency, how cool is that?
Your effort will be rewarded based on the quality of the post you write not by the number of view, visits or unique visitors. If you write a good post, people like it they will upvote it. Their upvote is what will determined your reward.
And the @surpassinggoogle is a role modle for this platform.