We all love gaming! Approximately 59% Americans play video games and this population has spent around $115 billion in video games with $50 billion attributed to mobile gaming. Game developers have been able to compete with the growing demand for video games through adopting to new technology that improves the gaming experiences of the gamer such as the latest craze with VR Gaming, they have also developed games that are series based or previous games improvement that has seen the developers gather a loyal customer base, the market has also expanded to mobile gaming which has seen the increase of the market cap of the gaming industry.

Despite all this efforts by developers trying to connect with gamers, a parasite exists, the middleman. This has been a problem since the middlemen increase the cost of distribution and the industry have been fighting the vise through encouraging the gamers to download games directly from their website to lower the cost of production and hence lower the cost of the video games.

A solution to this problem can be found through adoption of blockchain technology, the decentralized nature, the smart contract feature and the distributed ledger technology can combine all those efforts into one creating an autonomous, secure and fair distribution system. One of the companies using blockchain technology is Ultra a gaming platform that plans to revolutionize the distribution of video games, the platform is combining the decentralized nature of blockchain technology to bring gamers together in a social environment where they can interact, buy video games automatically using the smart contract features, the distributed ledger technology will come in handle to developers when they are handling their marketing and accounting managements.

Ultra will be a video game marketplace of choice, the platform innovative features allow even talented gamers without capital to distribute their products to enlist in a platform that will allow gamers sample their work, the platform will be able to handle micropayments using its native token which will act as the fuel of the ecosystem.

ULTRA COMPETITIVE ADVANTAGE

FOR PLAYERS

Ultra will be able to incentivize its users who mainly comprises of gamers for their use of the platform, they will be rewarded for their contribution of making the platform a better place. This way the platform will be built by the community and maintained by the community to reduce the control of big giants in the gaming scene.

Gamers will also be able to access third party gaming services through the market place, this means third party service providers related to the gaming scene can list his products that will be able to target gamers interested to purchase the items, this might include collectibles among others.

The platform will also allow gamers access to exclusive games that will be available on the platform, being a gaming marketplace Ultra will work hand in hand with developers to allow access of the ultra-exclusive games for gamers to enjoy.

Gamers will also be able to sell secondhand games on the platform, this is an amazing feature that will attract gamers like me who love exchanging games for a better deal and a decentralized marketplace can allow me get a wide variety of game genre.

The marketplace will also allow gamers play games immediately after downloading, using staged software downloading technology, the gamers will also be able to refer their friend and earn Ultra tokens.

The decentralized gaming community will present a social experience that brings gamers together towards a common cause of improving the gaming experience and exchanging ideas, gaming is a social thing, and this feature will likely attract ot of gamers who will be loyal to the platform as more and more gamers adopt the platform.

FOR DEVELOPERS

Game developers will be able to reduce the cost of distributing their creation through the platform by getting rid of middlemen who take the largest share of the gaming revenue. Its approximated that with the reduction of distribution costs the platform will allow the developers double their revenue and tap a wide marketplace in a decentralized ecosystem.

Developers will be able to customize their space through customized chats, newsletters subscription, forums and specific clubs allowing the developers to build a community that grows with time.

By adopting to blockchain tokenized economy the developers will be able to receive payments form game purchases immediately they are made, allowing the gamers increase their growth through a quick access to funds.

The community will also help the developers understand their requirements, this will be made possible by interacting with the gaming community who will curate the game products available for them, the community will be incentivized to promote the industry, the community will be engaged in helping the industry through bug testing and giving feedbacks to the developers among others.

The platform comes with handy features that will allow compatibility with famous gaming platforms such as Steam, XBOX, PlayStation among others that will allow porting of games easier.

Developers will also be able to generate income through in game purchases, secondhand marketplace and items trading, this will increase the revenue stream not only on selling games but also allowing multiple of streams of income to be generated.

The platform comes equipped with all developer's requirements that will make it easier to market their gaming products, this feature will be able to help developers market their products on the platform, features include promotional segments that will be cost effective than traditional marketplaces.

The developers will allow players, streamers, bloggers and media outlets access marketing materials easier, increasing the rate of game and products discovery.

ULTRA POTENETIAL TO GROWING EXPONENTIALLY

The platform will allow the users grow the platform since this is a decentralized gaming marketplace, the users will be incentivized to contribute towards making the gaming experience better. The revenues for incentivizing the community will be from the bags of revenue collected by ultra which will be 7% as more and more revenue is collected the platform will have a bigger chunk of to re-invest in the platform for incentivizing the community.

The platform will also re-invest in itself where the proceeds generated by the platform will be dedicated towards ensuring the continuous growth of the platform and supporting developers.

CONCLUSIONS.

The gaming marketplace is experiencing a strong growth in the last five years to 2018, this has been attributed by new entrants in the marketplace consisting of mobile games and the adoption of new technology such as VR gaming among others, Ultra is a new entrant to the market bringing solutions to existing problems through a decentralized environment.

Ultra will be able to reduce the barriers to entry to new developers allowing them to have the same tools as large gaming franchises, as more and more players find Ultra useful the adoption rate is likely to increase if the team delivers its promises.

REFERENCES

WEBSITE: https://ultra.io
TELEGRAM: https://t.me/ultra_io
WHITEPAPER: https://ultra.io/wp-content/uploads/2018/06/Ultra-Whitepaper-1.03.pdf
ANN THREAD: https://bitcointalk.org/index.php?topic=4470057
FACEBOOK: https://www.facebook.com/Ultra-441139419649279
TWITTER: https://twitter.com/ultra_io

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Author: jamesndungu1

BitcoinTalk Profile: https://bitcointalk.org/index.php?action=profile;u=1856049
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