Which platform?

• Steemit.com is a beta product not initially designed to be the final interface to the Steem blockchain.
• The Steem blockchain does not really have an owner, unless we consider the witnesses that are hosting it the owners.
• Maybe dapps should contribute to the marketing by advertising for themselves and indirectly for Steem

However, coming from the dapps would sound like a scam to normal people: "Earning free $ from just posting and upvoting, no way, too good to be true". But coming from actual users (us Steemians with presence on other platforms) that others have been following for years it can raise more interest.