UBEX - Artificial Intelligence in Advertising
The rapid growth of digital advertising contributes to the development of software advertising in comparison with the non-programmed segment. However, the high level of fraud, the opaque relationship between the participants, involved in the advertising process, and the low targeting efficiency reduces not only the quality of advertising but also the level of probable income. The new Ubex project is aimed at solving the above problems by combining neural networks, software technologies, and smart contracts (https://www.ubex.com).
In fact, it is a decentralized exchange of software advertising, which will increase the effectiveness of advertising and the level of trust in the ecosystem.
Why is this project worth attention?
First, the use of neural networks will maximize the effectiveness of the purchase. Since neural networks allow processing advertising, evaluating the users’ interests and calculating the likelihood of their actions, it helps to choose the most appropriate advertisement. In the Ubex project, it is achieved through the analysis of previous user actions and statistics of resource owners. Visitors to Web resources see only sources that are potentially interesting to them, which increases the likelihood of purchase. The algorithm of the project is based on the calculation of the economic efficiency of displaying various advertising options for each specific user. Such algorithm allows UBEX to maximize the effectiveness of advertising.
Secondly, the use of smart contracts will minimize the risks for all participants. Advertisers are not sure about buying digital advertising because of the high level of fraud. The Ubex project is aimed at establishing fair and transparent relations between the owners of the advertising space and the advertiser. Also, it would minimize risks and change the payment model. Instead of traditional pay-per-click advertising, advertisers will pay for targeted actions. For example, for the purchase of a product, registration on the site, filling in a special form and so on. Payment for the action would motivate the participants of the system and maximize honesty. Therefore, it would also improve the effectiveness of advertising.
Ubex will establish mutually beneficial cooperation between the advertiser and the advertising platform. Ubex advertising exchange offers a convenient interface both for publishers and advertisers. Through a personal account, the advertiser will be able to create a proposal and its commercial terms, select a widget, target audience interests, geography, age, pose time and so on, run the campaign and check the results. Furthermore, the advertiser will be able to monitor key indicators in real time.
As for the publishers of advertising, they will be able to connect their site to the Ubex platform as soon as the tracking add-on accumulates enough data for further analysis by neural networks. Owners of advertising resources will be able to register their advertising slot, adjust the limitations of the advertising theme, specify the interests of the audience, geolocation and other social parameters, and set restrictions on advertisers in just a couple of clicks. After completion of targeted actions, the owner of the advertising platform will receive payment in Ubex tokens.
Ultimately, the Ubex platform will also provide opportunities for further study of behavioral decision-making schemes and users' interests. Regression analysis of user data can be used in the future not only to accommodate advertising objects but also to conduct deeper scale behavioral research. For more information you can follow the official telegram channel (https://t.me/UbexAI).
