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If you are familiar with the Internet you are probably familiar with social media and if you are in any of these social media platforms chances are, you have heard of Twitter.

Founded in 2006,  Jack Dorsey’s Twitter became famous for its responsive features and “breaking alerts” mechanism, you can see things happening and get live updates just swiping down your feed or searching a hashtag. No blabbering 140 characters only. 

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All these features led to an initial rise in popularity of the platform but until recently Twitter has been lagging behind. 

With 328 million monthly active users, the microblogging is one of the most popular websites to have ever existed. But recent findings show that Twitter is actually going through a much darker phase than it looks on the surface. 

Social media genius Gary Vaynerchuk said that Twitter is not as influential as it used to be, the alerts engine that was so well received is actually dwindling a user’s presence. Previously if you posted something on Twitter with 100k followers it received more engagement that it receives today with a million of them. 

Reason? With so many users the possibility of your tweets getting lost in the sea is far more likely. Which has lead companies to believe that it doesn’t serve their marketing goals and are actually quitting the social media.

Twitter reported earnings for the first quarter of 2017. Last year, Twitter fell short of its revenue estimates in the 4th quarter and no estimates were provided for Q1. However, they did offer estimates of their earnings before EBITDA and margin range for analysts to forecast a range of revenue. Surprisingly the EBITDA range was almost 100 million less than analyst forecast.

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Overall analysts are estimating decline by 13.9% from Q4 last year. Twitter had warned shareholders about the stunned growth cause of ad revenue.

The lagged growth can be caused by few factors, which include the super competitive ad market. While Snapchat didn’t do justice to their reports and Facebook is clinging to their revenue because of the Instagram growth.

The second factor being them turning attention to different products, ditching their previous system. Twitter is now concentrating on video ads. It could hurt their upper and lower limit but will improve margins in the long run. Though the numbers are important investors would like to look at other factors as well.

Though a decline in revenue Twitter. The social media giant reported a substantial growth in user base (11%) and if the company shows progress toward its long-term goals even if it falls short of analyst’s expectations, it could be a good buying opportunity for those willing to take a risk on the ailing social network.

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For twitter, the future looks bleak and if changes aren’t introduced soon enough, there might not be a Twitter in coming years.