Twitter, a professional social network
Twitter is a very powerful tool for monitoring, communication and promotion to a qualified audience.
Using Twitter to monitor your business
By using the integrated search engine, you can carry out a thematic or sectoral watch, follow the news of your branch and your field of activity, and identify competitors.
By following your competitors, you can get information about their products, their commercial actions...
Communicate on Twitter
Of course, chirping on Twitter can be a great communication tool for your company.
But how do you communicate on Twitter?
Because of its ultra-instantaneous and ephemeral nature, Twitter is the social network that requires the most involvement: posts are quick to make and immediate. You have to publish often (if possible 3 times a day), and be hyper-reactive.
To become a Tweet champion, try to set up an editorial calendar. Remember that there are also tools that will help you organize your posts, like Hootsuite.
Always put your followers at the centre of your posts: publish according to what interests them. Don't focus on your brand, instead share your expertise, tips, experiences... THE secret? Be demagogic: focus on anything that appeals to your followers.
Keep it short and to the point (try not to exceed 110-120 characters to facilitate RT), and be aware that Twitterers are fond of quotes, videos and images (use Twitter cards).
Use the right (most popular) hashtags: you can use specialised selection tools, such as Rite Tag.
But don't overdo it either: 2 is good. Don't hesitate to use location hashtags, for example.
Advertising on Twitter
Twitter offers paid promotion solutions: sponsored tweets, sponsored accounts, or sponsored trends.
Sponsored tweets are normal tweets that you choose to showcase to a wider audience, or as a call to action. They will appear in Twitter search results, in the TL or on user profiles.
Sponsored accounts allow you to be suggested by Twitter to a specific audience. Twitter will display them in the suggested accounts section, or in the results page or TL.
Sponsored trends are used to highlight a news item or reaction to a news story. Twitter will display sponsored trends at the top of the trends section, or on the "Explore" tab.