Trademark golden rules from Twitter in the use of Hashtag
#Twitter #shared 5 tips about the use of branded #hashtags to reach their target audience effectively while their 11th #birthday was behind.
No one would have guessed what an impressive role the Hashtag symbol would play in bringing #Internet users together. Having been used on Twitter for the first time 11 years ago , #HashTag allows users to be aware of what is happening around the world and discover what is spoken on the agenda. And an average of 125 million hashtags are shared each day.
Hashtag has become a rarity that allows brands to fulfill their marketing goals and deliver their messages to a wider audience.
But how to use hashtags in brand tweets or create their own hashtags for certain campaigns? By following these simple rules, you can make sure that the hashtags you use are effective.
How many letters does an ideal hashtag consist of? Answer: 7. The most popular 500 hashtags shared in Australia last year consisted of 7 characters on average.
The basic rule of business is to forward the message without too much. Do not forget that a clear hashtag will be preferred. An accentual one-word slogan or an acronym that immediately associates your brand will spread much faster on the agenda. Shorthanded markers Hashtags can fit their own names, for example #NABMiniLegends. But do not expect your branding slogan to be successful as a hashtag. If you can not fit your campaign message in one word, try to keep the hashtag at most 3 words. Hashtags containing more than 3 words are more difficult to remember.
Should the Hashtagler be small or large? If the hashtag contains more than one word or is a partial acronym, using capital letters is important for other users to understand what their tweet includes. There is nothing worse than losing the meaning of a hashtag and extracting another message from its content. You can use capital letters to prevent this.
Never, however, use only capital letters because they may think that they are shouting at them.
#How many?
#We #hashtag # for #word # We all witnessed Twitter users using it. But dilute the effect of the message you want to reflect tweets that are too much hashtag. The best practice is to use only one, or at most three, hashtags if necessary. It is also a very important factor that the hashtags you use are related to the message you want to communicate. For example, if your brand is involved in a major action or event, then it is best to use the relevant hashtags. Make sure they are involved with your brand and are able to use those hashtags. If you think your customers are interested in social media only, their trust in you may decrease.
If you are curious that the hashtag you created or want to use is funny, then the comedy is a great way to keep your target audience engaged. But be careful if the joke you choose is misunderstood or confusing. Before sharing, you might be able to show people from a lot of different masses and make sure everyone has a hashtag to find and understand funny.
If your campaign is not a mysterious treasure hunt, always explain what the hashtag you use for your customers and encourage them to use it. Whether you are a gift or a simple retweet when you use hashtag, a mutually beneficial relationship target is more interested in being a target.
It's that simple. Hashtag was presented as a unique gift for the brand for 11 years. If you follow the 5 rules on the list, you can create a solid audience that follows your brand in a very short time.