TWICE - TT

Congrats! TWICE's 'TT' music video has reached 400 million views on YouTube. TWICE is now the first Korean girl group to reach this milestone, beating its nearest competitor - BLACKPINK's 'As If It's Your Last' ('AIIYL') by a few million views. As a ONCE myself, I'm quite pleased that my efforts of helping them stream to 400M was not in vain.

However, it is important to note that 'TT' was released in 2016 whereas 'AIIYL' was released back in 2017. In other words, when AIIYL reaches 400M, BLACKPINK will be holding the record of being the girl group which took the shortest time to reach 400M.

Meanwhile, BLACKPINK's new 'DDU-DU-DDU DU' MV has gained an astonishing 360M views on YouTube after 3 months of its release. My prediction is that 'DDU-DU-DDU DU' has the momentum to surpass both 'TT' & 'AIIYL' and become the first Korean girl group MV to reach 500M views on YouTube.

A girl group's success encompasses so much more than just using an MV's viewcount as a benchmark. Take SNSD for example. SNSD's MVs have lower viewcount than TWICE's or BLACKPINK's. This doesn't overshadow the fact that SNSD has been the most successful girl group for the past decade.

The race to achieve a new record number of views will never end. ONCEs & BLINKs will soon start a battle cry for 'TT' & 'AIIYL' to reach 500M views. Although I myself have been guilty of streaming MVs daily using multiple devices, I'll try to refrain myself from doing so in future. Let nature take its course and let the views increase naturally. Watch the MVs because you genuinely want to watch them. Enjoy the performances produced by TWICE & BLACKPINK. Be kind to other fandoms and don't spread hate.