How Consumer Reports Tests TVs | CNBC

Consumer Reports, tests more than 200 televisions each year in addition to the thousands of others products and services it reviews.

A few years ago, curved televisions were all the rage. Then 4K became the talk of the town. This year, it’s high-dynamic range (HDR) TVs at a price point buyers can finally afford. To the average consumer, all these changes are hard to keep up with. Here's why millions of people trust Consumer Reports when it comes to TVs.

First, Consumer Reports uses secret shoppers to buy all of its televisions at retail price. (It does this for every product it reviews.)

“The reason they’re called secret shoppers is because we really don’t want manufacturers to know that we work for Consumer Reports. We don’t want to have a sample that’s souped-up given to us to test,” said Jon Malatino, senior technician at Consumer Reports.

By never accepting samples from manufacturers, Consumer Reports ensures the products it reviews are the same ones everyday buyers are purchasing and putting in their homes.

Source:CNBC

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