Facebook has a way for you to target your audience in posts you make on your page and in this blog post I am going to share with you a little experiment I made.
Facebook Organic Targeting for Pages
You may have noticed that in your Page you can choose to target a post to a certain audience using one of these methods.
If each of your post only reach 5% of your total audience, for example 500 persons if you have 10,000 Likes, it would be interesting to see if you can get 5% of a narrowed audience.
Testing based on countries
I looked at my Insights for my Page and selected the countries framed in red for this experiment.
Bangladesh: 5,733 Fans
Pakistan: 4,622 Fans
Tanzania: 340 Fans
Nigeria: 70 Fans
United States of America: 21 Fans
I then made a post like this for the first country.
I clicked on this button.
This window opened.
You notice that the estimated reach is 5,300 while I have 5,733 Fans in this country.
The chosen targeting shows on the post.
I used this message above hoping that people will be keen on responding to the post.
I did the same thing for all countries, using a specific image and title for each country.
I got the following Estimated Reach for each country:
Bangladesh: 5,733 Fans ~ 5,300 Estimated Reach
Pakistan: 4,622 Fans ~ 4,200 Estimated Reach
Tanzania: 340 Fans ~ 250 Estimated Reach
Nigeria: 70 Fans ~ 40 Estimated Reach
USA: 21 Fans ~ 0-20 Estimated Reach
These are the results I got after 24 hours:
Pakistan: 4,622 Fans ~ 4,200 Estimated Reach ~ 14 people reached, 1 Like and 1 Comment
Pakistan is the Winner!
Bangladesh: 5,733 Fans ~ 5,300 Estimated Reach ~ 7 people reached
Tanzania: 340 Fans ~ 250 Estimated Reach ~ 2 people reached
Nigeria: 70 Fans ~ 40 Estimated Reach ~ 1 person reached
USA: 21 Fans ~ 0-20 Estimated Reach ~ No reach
Very disappointing results as you can see.
This little experiment let me wonder if using the Facebook Organic Targeting Post feature works or if it is just a useless gimmick.
Have you used this feature successfully? Let me know.
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