Benefits Of Writing A Good Business Case

It is important that you know when it is appropriate to write a business case, and that you have a clear vision of what you hope to achieve with it.

eing aware of the benefits of creating a good business case can help to motivate you and your team.

It is important that you know when it is appropriate to write a business case, and that you have a clear vision of what you hope to achieve with it.

A business case is, above all, a selling tool. You use a business case to persuade senior executives in your organization that your proposed project is more deserving of budget approval than other competing bids.

A well-written business case benefits you and your organization by allowing you to

GAIN CONTROL OF RESOURCES

A good business case can help you gain control of resources by convincing executives to choose your project as the best available response to a problem or opportunity.

CALCULATE THE POTENTIAL BENEFITS OF THE PROJECT

The business case serves as a yardstick for a project, allowing you to measure its success. It can also facilitate benefit evaluation by outlining the "do nothing" scenario - that is, what will happen to the business if the project is not undertaken. This effectively links the issues to the solution.

SIMPLIFY THE DEVELOPMENT OF THE FINANCIAL JUSTIFICATION

A good business case simplifies the development of the financial justification, and can identify holes or problems with the solution. However, a business case should be more than just a financial document.

PROVIDE A CONSISTENT MESSAGE TO MANY AUDIENCES

A good business case provides a high-level and consistent view of the entire project to all parties potentially affected by the project.

SHARE AND ORGANIZE THOUGHTS, ACTIVITIES, AND KNOWLEDGE

A business case provides an objective review of the ideas and facts of the project, identifies inconsistencies or weaknesses, and communicates the purpose of the project. It also justifies your team's effort, and gives your team a sense of accomplishment.

Jan's business case gives the decision makers in her company a comprehensive overview of her project's potential.

By outlining the "do nothing" scenario, the business case helps to emphasize the problems in the existing payroll system and clarify how Jan's solution will address these issues.

The business case gives the decision makers all the information they need to weigh the pros and cons of Jan's proposed project.

QUESTION

How can writing a good business case benefit you and your organization?

1. By helping you to gain control of resources
2. By enabling you to disguise project inconsistencies or weaknesses
3. By replacing a financial document
4. By facilitating the calculation of the potential benefits of a project
5. By delivering a consistent message to different audiences
6. By enabling your team to share and organize thoughts, activities, and knowledge

A good business case can persuade executives to choose your project as the best available response to a problem or opportunity.

A good business case identifies any inconsistencies or weaknesses in a proposed project.

Although it does facilitate the development of a financial justification for the project, a business case is not just a financial document.

The business case provides a useful measurement of the project's success. It can also outline what will happen to the business if the project is not undertaken.

A good business case provides a high-level and consistent view of the entire project to all parties potentially affected by the project.

A business case reviews and organizes the ideas and facts of the project, identifies inconsistencies or weaknesses, and communicates the purpose of the project.

Every business wants good solutions for the issues and opportunities facing it. But sometimes the best solutions are bypassed due to a lack of coherent information.

Documenting all the relevant information in a business case makes it easier to link the issues to the solution, and encourages the decision makers in your organization to invest in your project.

In this lesson, you will find out more about the benefits of writing a good business case for a proposed project, and obtain an overview of the key issues that an effective business case should address.

I have been teaching and training agents, team leaders, supervisors, managers and admins of call centers and other businesses in BPO related fields. This series, comes as a result of that experience. I have more than 4,000 modules that I plan on sharing here. This is # 007-02

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