Basic Principles of an Ethical Design
In today's digitalized world, it is essential that the products we design are reliable and honest. When working on website designing, there are certain ethical rules and regulations that need to be followed to shape the user-interaction with the digital world while respecting their rights.
"To be persuasive, we must be believable; to be believable, we must be credible, to be credible, we must be truthful" - Edward R. Murrow
Every day, we get to hear about many ethical dilemmas caused by the latest technologies. From sharing fake information to exploiting the user's private data; there are numerous incidents where users compromise with their ethical rights. In a rush to impress the users and create products, web designers sometimes ignore ethical considerations, which is wrong. This is why it's essential for a designer to know about ethical boundaries while working on any digital product ( including the user's ethical expectations).
If you’re undergoing a crucial web designing & development issue regarding your website creation you can reach out to SFWP Experts for better advice and assistance. We’re a renowned Custom Coded Website Design Company based in San Francisco providing for emerging online businesses across the globe!
So, What Is Ethical Design?
Well! The answer is simple and straightforward; Ethical design is the concept to design things ethically.
Now, What Does That Mean, & How Does It Work?
Ethical designing is the designing of a website or product considering the ethical principles alongside the business morals and beliefs. If you have ever worked with any Award Winning WordPress Website Design Company, then you must be knowing that these companies always prefer to build their credibility with ethical experiences where user's interest is the first consideration, even at the expense of short-term profitability.
Understand The Principles Of Ethical Design
Every design decision is the decision made in support of the users. Being a website designer, it is our moral duty to carefully think about how our decision is going to impact the users. If the design is ethical, it will ensure the design's longevity and also help to build a new path for a better future for everyone.
Source: User-centered design.
As a web designer or developer, it is our responsibility to shape the user's online experience. By making ethical and user-centered decisions, one can share a better web experience with everyone.
Let’s proceed further and explore some basic ethical principles that every designer must follow to share a better and reliable web experience with its users.
1. Usability
Usability should be the first and foremost consideration of any Custom Coded Website Designing & Development Company while working on any website or product design. If the website/ product is not usable, it is considered a designing failure. A design should be easy to understand, accomplish user's requirements, simple to navigate, and meet the end-users demand.
Your design is usable if:
- It is easy to access for first-time users.
- It allows users to perform their tasks quickly.
- Shares pleasant and user-friendly experiences.
- It has a minimum error rate.
Also, the product designers create should be intuitive and safe. The best example of usability can be the "American pharmacy Walgreens” app that timely remind their users about refilling things like vitamins, and also allows them to make any easy app order online just by scanning the barcode for the same. The worst example of usability can be Samsung Galaxy Note 7 that has spontaneously caught the Fire.
2. Accessibility
Accessibility should be seriously considered during the designing and development phase of a website or a product; not at the end. The website/product/service should be easily accessible by anyone despite their disabilities.
Assistive technology is available for those with vision impairment for accessing the internet, however, due to design flaws, people are not able to take benefit of it. Some of the most common problems faced by visually impaired people are; images without alternative text and links, areas not accessible through a screen reader, buttons without the work description.
If your design is accessible, it will be beneficial for everyone! So consider the website accessibility carefully during its designing phase.
3. Transparency and Persuasion
Transparency is one of the most important factors of ethical design. This incorporates users in making informed decisions and shows them the clear way out. For example; you get free shipping from Amazon if you subscribe for one month of free Amazon Prime membership. However, after the free trial, Amazon automatically deducts the charges for annual membership without user permission and keeps doing so unless the user manually cancels the subscription.
A designer must be aware of everything that can sway their audience.
4. User Involvement
Every website or product is ultimately being designed for the user. If the user is happy with the design, they will keep using the services and your design will become a part of their life. Thus, it surely makes sense to include the user in the designing decisions considering their ideas and requirements.
Active involvement of the targeted audience in the designing phase can help to clearly understand the users and task requirements; the designer can easily understand the problems that users are currently facing and take necessary steps to overcome the issue.
The best way to check user involvement is; making a small group of user testing. This can help to identify where the problem lies, and the design can be revised accordingly to share a better User experience. One can consider the human-centered design process to share a better User experience.
5. Focus
The designer must understand that the product or service they are creating will just be a small part of the user's world which they might need to get away from sometimes. These products and services must be available for users when they need them but should stay out of the way when the user doesn't need them.
Applications like YouTube and Netflix make it so easy for people to binge-watch their favorite shows with an autoplay function. On the other hand, Facebook plays with the user's peace of mind.
The former President of Facebook, Sean Parker once described how the Facebook platform was intentionally designed to exploit human behavior with a "social-validation feedback loop" making people crave to like or comment, encourage them to post repeatedly, and keep checking the notifications.
Last but not least,
6. Sustainability
With the increasing rate of climatic issues, it is high time for designers to consider the impact of their work on climate, environment, and resources. The best example of an ethical design trend supporting sustainability can be a circular design that works on a closed-loop design strategy in which resources are repeatedly repurposed.
Thus, instead of creating the products or services having a linear life cycle, the designer must focus on creating products that can be continued cycled in different forms.
This is how ethical designs are practiced on budding websites these days. You can further discuss your issues related to advanced Custom Coded Website Designing with our experienced designing team. At SFWP Experts we understand the emerging challenges web designers are going through these days and find the best solutions out there!
At last
So, these are some basic ethical principles that every Custom Coded Website Designing & Development Company should keep in mind while moving forward with future products and services. If you hold these ethical principles and beliefs while designing any product or service, you will surely get the best possible outcomes. You can further share your additional concerns regarding your website building plans with experienced web designing professionals at SFWP Experts and improve your website building goals right away!
Take a pledge today and make these ethical principles a part of your code of conduct as the designer!
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