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RE: The Meme Wars of the 2016 Election Were More Powerful than Fake News.
About the attention span thing... the other day I made a meme with two lines of text. People were responding as if they'd only read the first line. I guess I've gotta get to the point quicker now.
It sure is not getting any easier to keep peoples attention. When I make memes for clients I sometimes worry that there is too much text and your experience proves it.