INTO THIN AIR: THE DISAPPEARING LIVES OF MANIMUTHAR’S WOMEN

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A silent squeak escaped Agastheeswari’s mouth as she rolled yet another Beedi. The tendu leaf smiled as the tobacco dust rubbed against her skin, killing her, silently, every time. Agastheeswari has been rolling beedis incessantly for years now, without a stop.

Tobacco kills, knows Agastheeswari.

A multi-faceted murderer, it takes away the maker, the smoker, the inhalers, the environment: everyone. Tobacco never discriminates.

Passion? Habit? Pleasure? A Better Future? Or is it simply for sustaining livelihoods?

Hundreds of women in Tamil Nadu’s Manimuthar die every day in a bid to live a better tomorrow. They have no other choice. Rolling beedis is the only way to earn their livelihood. Agastheeswari knows the value of education. She would like her children to be educated, so they might not end up like the very beedis she rolls.

Every human being on the planet has the right. The right to live.

Death doesn’t wait, he says. Life does.

CHARGLO is a venture to change the lives of 300 odd women of Tamil Nadu where women ‘Earn While Cooking’. Change is in the making, as a result.

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Black charcoal, sourced from cookstove residues, will now enable Agastheeswari and countless other women to sustain their livelihoods gracefully, sustainably.

It’s now time to do away with chemical toxins and skin creams and include the blackness of CharGlo for the whitening and cleansing of your skin, all while lightening a million lives and saving the environment.