The Party certainly has a way or strategy in winning election contestation or elections. Peter Schroder, incorporated political strategy as a strategy or a way to realize political ideals. Political strategy becomes important only for political parties and government, but also for non-political parties.

In another perspective, political strategy is defined as a set of ways that various political forces may wish to power both contest and elections.

The strategy used to win the heart and gain the sympathy of voters. The concept of rigor before performing a strategy for a specific purpose is necessary. This is done to identify strengths and weaknesses, both from yourself and from the other side. The purpose of this strategy is to determine the steps to take action. The steps taken in the strategy are the implementation of the mission carried.

It can be formulated that the instrument used as a political strategy in the elections is through communication. One of the political strategies in elections or pilkada is the campaign strategy. A campaign strategy is a special form of political strategy.