How virtual tourism can make the travel & tourism industry more sustainable

Many people think that virtual tourism is a temporary hype; an activity that will quickly fade away as physical travel is resumed post-pandemic. But, according to tourism expert and educator Hayley Stainton, virtual tourism is here to stay and it can help to create a more sustainable industry. It’s a “Good Tourism” Insight.

The pandemic has seen the world rapidly become more digitalised. People have adapted to life in front of their computer screens, and our work and social lives have undertaken irreversible changes. In the tourism arena, we have seen many organisations move their operations online in attempt to make up for a devastating loss of income.

Many people view this move online as a temporary measure. While it can be great fun to be guided around a tourist attraction via a computer screen or mobile phone, it is no alternative for the act of travelling itself.

And they are right. Mostly.

Virtual tours are almost certainly a temporary product offering for many companies. However, I contend that virtual tourism is here to stay; will grow despite the pending rebirth of the travel industry; and will be a valuable tool for not only marketing destinations and attractions, but also promoting sustainable tourism and responsible travel ...

To read the full "GT" Insight, please go to https://goodtourismblog.com/2021/05/how-virtual-tourism-can-make-the-travel-tourism-industry-more-sustainable/