It is, and we flew through. So a week is enough to do a lap of it in a car, visiting the major destinations, like Launceston and the lavender farms around there, Cradle Mountain, Strahan, Hobart and Wineglass Bay in Freycinet National Park but there is still so much that we missed. I would say 2 weeks would probably be enough to see all of the major places, but as with anywhere, you could keep traveling and keep finding new places!