Want to Market Your Vacation Rental to Groups?steemCreated with Sketch.

in travel •  last year

If you have a vacation rental, chances are you have already had a few group reservations or inquiries. Vacation rentals are ideal for many getaways because they offer more space, privacy, and comfort than a traditional hotel. However, there is a lot of competition in the vacation rental space.

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To attract more vacation rental to group travelers, here are some of the tips that we recommend at BookingTeam.com

Who are your ideal guests?
There are many different groups of travelers to consider, and each one has their own preferences and needs. Some categories of groups to consider are:

Families with children
Corporate retreats
Adventure sports enthusiasts
Sports teams
Nonprofit organizations or clubs
Friends on holiday
If there are local festivals and events that attract large crowds, there may also be groups that come to experience them. As a property manager or owner, you have to decide what types of people are ideal for the vacation rental and you. You have to ask: Do you want to attract families? What age group are you most interest in pursuing? What are their interests or hobbies?

Once you have a clear picture of the types of people you want to attract, you can craft listing descriptions that match it. Besides posting on the popular rental listing sites like HomeAway, TripAdvisor and Airbnb (which you can do easily with BookingTeam.com), you may want to consider partnering with specialty sites or local businesses that create content and offer services similar to your ideal group’s interest.

For example, if you want to attract adventure seekers, then you may want to partner with local adventure sports companies. It could be a skydiving group, a scuba diving school or white water rafting.

Write your description for groups.
When traveling in groups, guests look for specific features that wouldn’t matter for a one or two-person stay. For instance, they are interested in capacity–how many people can sleep in your rental comfortably? Are there separate bedrooms or some other accommodations? How many bathrooms do you have? Does each have a shower?

Use a descriptive and attractive headline with keywords.
Carefully crafted headlines are critical to market your property. They are one of the first items that people notice in search results, and they can affect your ranking and searchability.

Instead of writing a headline that is the name of the property, describe the area. The more descriptive, the more likely you are to attract guests in your target demographic. For example, “Luxury Lakehouse with Boats and Water Skiing for Groups” tells potential guests about the scenery, things to do, amenities and target demographic all in one line.

Don’t be afraid to be direct and honest. You may even want to say outright, “Great for groups.” You can be even more specific and say, “Great for families or ideal for corporate retreats.” This can increase your chances of attracting the type of group that you want and makes it easier for guests to find.

Group bookings can be a profitable way to rent your vacation property. With the right marketing tactics, you can attract more of the guests that you want.

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good post

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Thanks for your nice comment! Best of luck.

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No problem! Many thanks

Ahah advertising seems to work man. Do it. Do what you love who has the right to stop you. Great post.

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Thanks Johnyboi, we also believe this is one of the great purposes of steemit. When businesses will start promoting their content on steemit, they will notice its a much better deal (obviously) than the conventional channels. A true game changer also when it comes to marketing.

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Yes that is very true. Marketing will go huge in here.

Are you renting properties via Steem?

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Not yet! But it sure sounds like a great idea!!

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That's just blows my mind ,if you guys gonna start doing that . does someone planning to do steemfest anytyime soon in US btw ?😉

When I joined steem I never thought that I would find info to help me with my rental! It's for sure a pleasant surprise. I am trying to follow the points that you described but to be honest, I never gave so much attention to those details.
Another useful advice that can be applied to rentals is to story tell about your rental. Give details and make a story about the place that you are offering to people, make it personal and make them want to come and stay there. I didn't apply this advice yet but I want to do it in the future as I saw other rental owners do it with a lot of success.
Keep posting and be positive, our property will be rented! =p

I think we need Steem B&B for rental properties.

Excellent piece of article.
It is great to have you on steemit
Keep sharing your post with us.
God bless you

Best post i ever read

Great post! upvoted :)
Please do the same :)

Life is short and the older you get, the more you feel it. Indeed, the shorter it is. People lose their capacity to walk, run, travel, think, and experience life. I realise how important it is to use the time I have.
.thanks for sharing,i reall like your post,i am you fan now.

Dear @bookingteam.com & steemit Reader.
I am happy to join you. Looking forward to reading your future posts. Help me to get up ! Follow me, upvote thank you.

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This is very useful! I will find my way with help from your post! THank you!

@bookingteam.com Interesting read. Would you permit us to feature your article on our vacation rental website and we'll provide you unlimited free listings. I looked at your website and found there could be grounds for collaboration. Does that that work for you?