Researching Technicals & Analysis: "nCash"

Disclaimer: This is not meant as financial advice and is for entertainment purposes only.

Courtesy Coin Market Cap

Whitepaper Cliffnotes

“Nucleus has built the world’s first IOT based contactless identification system while building the largest universal loyalty program using crypto currency.”

“Nucleus IoT solution enables retail brands around the world to build and execute a customer-focused shopping experience that leverages data from both in-person and online channels.”

“Our platform uses blockchain, sensors, data and intelligent analytics to create automated solutions that generate customer loyalty”

“...such as the ability to track customer visits, to aisles browsed and paths taken in-store, favorite products and brands, and predict future customer behavior in-store.”

Value Prop

“Giant corporations around the globe have traditionally monetized their customer data solely for their own benefit, and have maintained exclusive control over said data. Nucleus shifts the power of data monetization to the customers themselves, enabling them to take full control of their own data, and the power to monetize it.”

“After Nucleus revolutionizes the retail and physical security industries, we have our sights set on connecting the world through an ecosystem of interconnected IoT devices”

“Nucleus’s technology team has already begun putting together the frameworks for Nucleus Home, Nucleus Cars, Nucleus Health, Nucleus Agri, Nucleus City and Nucleus Air.”

Personal Feelings

Two ways to think about this type of proposition:

A) They are trying to be everything to everyone and are certain to fail.
B) If they can pull off 1/10th of what they set out to accomplish then this is a great opportunity to buy!

Nucleus has applied for multiple patents, including but not limited to:

A dynamic pricing model for the retail industry
A network-agnostic single sign-on authenticator
Sensor technology that promises to replace Bluetooth and wi-fi beacons

This space has been really heating up lately, with IBM filing it’s own IoT patent.

It’s hard to surmise whether or not either company is patent trolling or if they have made proprietary improvements that warrant intellectual protection. If any of the pending patents get approved then that would be a very good sign that they possess an advantage over the competition.

Nucleus Core Vision

“Nucleus shifts the power of data monetization to the customers themselves, enabling them to take full control of their own data, and the power to monetize it.”

How they intend to do this:

(1) Set up a sensor that will recognize a customer’s phone when they walk through the door.
(2) Message said person with an offer to share their personal information in exchange for rewards (nCash).
(3) Offer person even more NCash if they agree to share their data with other companies.
(4) Establish database/smart contract that stores customer’s data and can share it with non-competing retailers and advertisers.
(5) Target customers with ads and offers while they are in the store, similar to how it is done online.
(6) Profit

My feelings are very mixed about this one. Clearly there is a huge problem with companies sharing and reselling their customers personal information. Obviously something needs to be done about that... but is this the solution?

The more I think about it the less it seems like a realistic alternative to the current status quo. This business model wreaks too heavily of the past. Obnoxiously target the lowest denominator of society and entice them to buy more than they need… fuck you!

The big value proposition is giving the control back to the consumers, however I assume that most individuals with half a brain will simply opt out. If that is the case then what would stop companies from going back to the way things are now (sharing information without consumer consent).

If you had the choice between $.50 worth of nCash or retaining your personal information, which would it be? What if it wasn’t $.50 but instead some shitcoin you have never heard of? How would you feel if you walked into TJ Maxx and instantly got a text message from them with a bullshit offer that is oddly specific to your individual shopping habits? (1)

Nucleus seems to be taking all of the things we despise about the internet and putting them in the brick & mortar store. This seems like little more than a way to take spam out of your junk mail and put it into your text messages.

I’m not saying they don’t have proprietary tech that enables the innovation, but I am saying that I don't expect to be alone in opting out from helping the ads to evolve further.

I assume that big retailers will eat this up and Nucleus won’t have any trouble establishing partnerships on that end. It will certainly make them look good and will probably cause for a rise in the value of Ncash when the announce partnering with big brands like Macy’s and JCPenney. (1) However, the bottom will fallout if they can’t get a sufficient number of customers to opt into sharing their info.

*(1) Please note that I have no idea what the actual reward will be or what stores they will partner with, I am simply postulating that they won’t be able to afford large enough rewards to make it an attractive offer. *

Technical Analysis

-Big volume behind the sellers on the 18th indicates that the bull run is over
-Has staying within a triangle since the selloff
-Support from 200 day MA is being exhausted, starting to resist 50 day MA
-Being squeezed into a death cross
-If closes below 200 day MA then next levels of support are 360 & 270 Satoshi’s

Pump, dump or hodl?

Bring in the dumptruck!

In case you missed it

ICX a/k/a "The Korean Ethereum"

SUMO

Coming soon…

Qash

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