A Beginner's Guide To Trade Marketing
Trade marketing is a B2B strategy that increases consumer demand through distributors, wholesalers and retailers. Any trade marketing campaign aims to sell products and then to other companies, who in turn will sell the products to customers.
A successful trade marketing campaign shows the unique value of a product to all parties - the retailer, the manufacturer and the consumer. Trade marketing is used by consumer goods manufacturers to promote their products in-store, justify product placements, and increase shelf space.
ORIGINAL SOURCE LINK-- https://itworldblog01.blogspot.com/2023/03/a-beginners-guide-to-trade-marketing.html
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