According to the online statistics center,
It is predicted that the total number of users of social networks by 2019 will be about 2.77 billion.
Due to the popularity of social networks, they are very attractive to advertisers. This is due to the huge amount of user data available that allows their advertising targeting to be so effective.
As a result, users are constantly bombarded with ads, both on and off social platforms. They are subject to behavioral and demographic advertising and remarketing campaigns that pursue them through the Internet.
One of the reasons why user data is so easily accessible is that developers
many opportunities in the integration of social platforms of their applications in the past. This allowed them almost carte blanche access not only to user information, but also to user contact data, with far-reaching consequences.
For users who want to get rid of the steady targeting of advertising, the solution is to move the social network platform, which prohibits advertising.
However, the costs of operating a social network are not negligible.
This means that some other monetization model besides advertising is necessary. While the subscription model is one of the obvious ways to monetize a social platform without ads (for example, Medium.com), this model prohibits access to those who have no financial means.
Now there is an alternative for social users who crave privacy and confidence their data will not be sold to the highest price.
Toqqn, a blockchain-free social advertising platform
The social platform Toqqn provides users with a free social community, without which they want to give up their security and privacy.
Integration of the blockchain means that no user information will be stored on our or any other server.
White pepper: https://toqqn.com/assets/Toqqn-Whitepaper.pdf
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