[HELPFUL TIP] Optimize your Steemit Posts

in tips •  2 years ago

Meredith Loughran discusses the importance of SEO and tags for optimized blog posts

Let's face it. There may be several reasons why you've begun writing on Steemit but if you don't optimize your posts from head to toe, you may not get the attention - or the whales that you're looking for.

Would you agree that the potential to make decent money per article is worth the effort to develop a great post?

Now, I may be new to Steemit, but I've been blogging and doing front-end web design since 1999. Let me be the first to tell you: I do not know everything but I've picked up some tips and tricks along the way that I can share. Who knows? Maybe I can use this post as a case study.

We're basically going to discuss tags: Title tags, Headers, SEO, and Blog post tags, and how they all tie in to gain the most exposure to your content.

Title tags

Your title should be the shortest synopsis of what your post is going to be about. It should be appropriate, clear and concise. My title, for example highlights the fact that I'm offering helpful tips and exactly what the tips are going to be. This gives the reader an opportunity to quickly decide if it's of interest or if they are going to move along.

As you develop your writing style and find comfy subjects to talk about, you're going to attract your perfect reader. The perfect reader is a fan who will seek you out, comment and up-vote your content. By having clear titles and being transparent about your topics, you generate trust and a following.

I know that you want a lot of readers and putting up a snazzy title might get more eyeballs on your work, but if you lured someone in under false pretenses, you're not getting your perfect reader - and you may even get the dreaded down-vote.

Body

The first paragraph of your body copy should include keywords from your title. My article is about optimizing Steemit posts. My first paragraph includes those keywords. Don't copy and paste the same phrase over and over again. *That may cause adverse reactions. Your keywords should flow and move your story forward.

Headers are important!

Use your h1 - h6 headers. Think of them as bullet points in order of importance...or, if you're "old school" like me, it's like the bold print in a textbook. It directs the reader's eye to the important bits. Guess what? If they're interested then you've engaged them. If you engage with them, they have a better opportunity to know you and your writing style. If they like that, you've got a follower. Are you following this line of thinking?

Headers also offer an opportunity to create white space throughout your post. This makes it so much easier on the eyes, especially if you read a lot.

How do I do headers?

Steemit allows for Markdown syntax. Don't be afraid of the word syntax - It's just another word for code. If you're not familiar with HTML then it may feel like too much to learn, but it's not. Really!

HTML headers need < h1 >An H1 header< /h1 > (Note:* I put extra spaces between the brackets so you could see the code)*
Markdown only needs a "#" to get the same effect.


Here is a great tutorial on Mastering Markdown

Content

Let's discuss content for a moment. I hate to sound mean but... How is your last meal or what you did last night relevant to me? If you're going to take time to write, please consider developing evergreen posts. Evergreens stand the test of time. People can bookmark them and share them because it may be important or entertaining enough to revisit.

Examples:

  • If you love cooking, share your recipe and not just what you ate. I'll bookmark a good recipe but I don't really care what you ate because it wasn't on my plate.
  • Don't tell me how excited you are about all the stuff you bought on sale. Show me how you did it. I love good bargain techniques. That is valuable to me. Essentially you want to teach your readers.

Blog post tags

It's kind of refreshing that Steemit requires the use of tags. It's kind of refreshing to see how smart they are!
To paraphrase Aleh Barysevich, writer from Search Engine Journal, blog post tags do not necessarily improve your search ranking but Google is always tweaking the algorithms. Using your post tags helps keep things organized on the web. And if you maintain a presence on the topic, it begins to recognize you as an authority on the subject.

Keep your tags relevant!

My tags for this post are: tips, help, SEO, and optimization because that's what this post is about. I could throw in a Steemit trending tag like "marijuana" and get a lot of people to visit but that would only make them mad and quite possibly vote down - or worse flag me. Do not use irrelevant tags!

Quality matters

Here's why I think Steemit developers are smart. They want quality content. In fact, they are putting in steps to weed out SPAMMY posts. As part of their business model it makes sense to have properly keyed words and become an authority site. It's a two-way WIN-WIN street here, guys. If you are developing quality content and finding your perfect readers, you are also helping Steemit become an authority and build a reputation on your creative mind. In fact, they are addressing the "weight" of your posts and will begin penalizing crap content. See Issue #176.

On the side

It took me about 4 hours to completely put this post together...and then I lost it. It's taken me about 3 more hours to recreate it! Of course I wanted to yank out my hair with frustration. I could have written a fluff piece just to put another article up... but I didn't because my objective in life is to say what I mean, and mean what I say. If I threw down a crap piece, how am I going to build a solid reputation and be a "Go-To" Gal?

Final thoughts

Your titles, tags, content, and even how you format it makes a difference. Taking the time to do it right tells your readers that you care about your content and how it's presented because - let's face it - if you don't care, why would anyone else?
Take the time to optimize your posts. Write about the things you know and love. Write about anything that makes you feel emotion. Make it relevant to the general public because they are thirsty for knowledge-bombs and entertainment.
Become a content evangelist and your posts will get noticed. I believe in you.

If you found my article helpful, kindly vote up and leave me a message!


Meredith Loughran sharing knowledge bombs, humor and life stories on Steemit

Meredith Loughran blogs at ScribblingBandits.com | Follow her on Twitter & SnapChat or LinkedIn

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Thank you for this advice @merej99! You've certainly enlisted me as a content evangelist #knowledgebombs

Another well written article, people need to start paying attention! By consistently reading blogs like this I've managed to increase my votes dramatically. ^

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Thank you so much, @jaycobbell It means a lot to get an affirmation like that. Have a great weekend...you just made mine! :)

Thank you, that post is full of very useful information, and much that I did not know and can learn from.

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Thank you @gowersgirl -may the tips help land you some whales and exposure on the 'net :) Keep writing!

another fantastic article, this one has been bookmarked.
Thank you meredith.

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Thank you @phoenixmaid - I'd spent about 8 hours on the darn thing because the first version disappeared. ARGH! It happens. womp womp

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I think we have all done it at some point. tomorrow will be better

Very helpful especially since i know nothing compared to that. is all a new learning curve for me really haven't got a clue

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This is after years of doing it...and making a lot of mistakes. Trust me when I say, you will get there - but in the meantime, the main focus is writing quality content. The formatting and placement will eventually come. Have a great day and thank you for responding :)

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Your welcome and thank you for the advice :)

Thank you ! I think I did a few things right in my last post and I am completely new posting blogs ! I will bookmark this .

steem should add an autosave feature to the post editor.

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Thanks, @ninjaboon - I had pretty much written off this post as lost among the steemit junk pile. I really appreciate that you took the time to stop by. :)

Thanks @merej99 this was really helpful.

Nice. Thanks for the info.

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Thank you for taking the time to read @cryptobarry
Have an awesome weekend. :)

Haha my first few posts have totally violated best practice it seems!

It's ok though I guess, I'm having fun and fully intend to put in more effort to make my posts awesome :D

Thank you very much, merej99. This is very useful to me. I shall have to reread this very slowly once again.

This was really helpful. Thanks a lot.

Thank you for this article it reaffirms my own ideas about how I should be posting

I have just joined steemit and found this to be really useful. Thank you :)

so thanks for the ur motivation @merej99

Is one of the posts more helpfull that I've read, and cause' I'm new here I've been reading a lot.
Thank you so much, I appreciate this kind of advises.

Agreed on the part about crafting "evergreen" pieces. As a newbie, it can be frustrating to put time into a post, only to have it go... nowhere. It can sometimes give new meaning to the phrase "a penny for your thoughts." (I guess a STEEM penny is better than a real penny) But if a post is evergreen, it means that it might be discovered later by some random soul. For example, this post is officially "2 years ago" and I am just now coming across it in January 2018. So your little evergreen sapling grew into a huge evergreen tree with just a little care and feeding!

Always appreciate someone like you who speaks from experience.