TIL: That after the 09/11/2001 terror attacks, Anheuser-Busch changed its BUD LIGHT Real-American-Heroes commercials to Real-Men-of-Genius to avoid the appearance of mocking true American heroismsteemCreated with Sketch.

in #til9 years ago (edited)

Real American Heroes was a satirical series of radio and TV commercials for Bud Light Beer that aired from about 1999 until mid-2001 when they ceased due to concerns that, after the terror attacks of 09/11/2001, the series would be ill-received by the public and thought to be mocking/trivializing true American Heroes.

According to Wikipedia: Real Men of Genius:

... each sixty-second ad gives mock glorification in the form of a tribute to men in overlooked professions or with humorous or eccentric traits or habits.

I had forgotten just how entertaining these commercials were! Back at the turn of the century (wow, doesn't that sound weird?) they were in constant rotation on radio and TV here in the United States and also in the UK.

In 2002, the series resumed and was recast as Real Men of Genius using the same basic formula and the same two people providing the vocals.

The talking/singing voices heard in both series of commercials are:

The series ended in mid-2008, just prior to the July 2008 acquisition of Anheuser-Busch by InBev. InBev is the beverage company that resulted from the earlier 2004 merger of Belgium-based Interbrew and the Brazilian brewing company AmBev. The combined company is now called AB InBev (i.e. Anheuser-Busch InBev).

Just a word of warning: once you start watching/listening to these commercials, you might not be able to stop!!!

One of my favorites is Real Men of Genius: Mr. Really Bad Toupee Wearer:

You can see a listing of the titles for most of these commercials here:

You can watch several of the BUD LIGHT Real Men Of Genius commercials here and many other places:

https://www.youtube.com/playlist?list=PLd7qU5EESCWIxmeEhatjcN5DQLLuEkRM8

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Funny video. :-)

Thanks @seablue, glad you enjoyed watching it!

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