Have you investigated / reviewed any differences in analytics on viewership for, say:

• Dicussing these issues with the pre-amble that may (or may not) include the twitter / fluff covered by traditional mainstream media sources; versus
• Getting straight into the meat of the discussion / topic at hand, whilst avoiding the "click bait" twitter-esque headlines that is propograted by those other outlets.

Or do you find that, since that's a message that's being delivered by the 'big hitters' in MSM, that it's almost a requirement that you speak to those minor points as well as the important bits?

I would imagine you and your team have, maybe not a strong 'formula', but, 'understanding' of how to compile your show. It's more that, on a personal level, I have a hard time maintaining attention when conversation starts to swirl around the Twitters.

(Thanks for responding, btw.)