Can Threads make more money than Elon Musk’s Twitter?

Mr Zuckerberg said there would be no ads on Threads initially, giving the company time to fine-tune the app, which allows users to scroll endlessly through text-based posts.

After all, Mr Zuckerberg, whose Meta made more than $117bn in sales last year, has a monster track record when it comes to selling adverts — and none of the apparent qualms of Mr Musk, who has disdained advertising at his electric car company, Tesla, and been looking for alternative ways to fund Twitter.

Whether Threads can make more money than Elon Musk’s Twitter is a difficult question to answer definitively. Both platforms have their own strengths and weaknesses, and it is too early to say which one will ultimately be more successful.

Threads has a few advantages over Twitter. First, it is more focused on private communication, which could appeal to users who are looking for a more intimate experience. Second, Threads is integrated with Instagram, which gives it a built-in audience of over 1 billion users.

However, Threads also has some disadvantages. First, it is a newer platform, which means that it has a smaller user base than Twitter. Second, Threads is more limited in terms of features, which could make it less appealing to some users.

Twitter, on the other hand, has a number of advantages over Threads. First, it is a much larger platform, with over 250 million active users. Second, Twitter has a wider range of features, which makes it more versatile. Third, Twitter is more integrated with the wider web, which makes it easier for users to share content from other websites.

However, Twitter also has some disadvantages. First, it is a more public platform, which could make some users feel uncomfortable. Second, Twitter has a reputation for being a toxic environment, which could deter some users from joining.

Ultimately, whether Threads can make more money than Elon Musk’s Twitter will depend on a number of factors, including the growth of both platforms, the evolution of their features, and the overall popularity of social media. However, it is clear that both platforms have the potential to be successful, and it will be interesting to see how the competition between them plays out in the years to come.

Here are some additional thoughts on the potential for Threads to make more money than Twitter:

Threads could appeal to a younger audience. Twitter’s user base is aging, while Threads is specifically designed for younger users. This could give Threads an advantage in terms of attracting new users and generating revenue from advertising.
Threads could be more profitable for Meta. Meta is already a profitable company, and it has a lot of experience in running social media platforms. This could give Threads an advantage in terms of generating revenue from advertising and other sources.
Twitter could make changes that make it more competitive. Twitter could make changes to its platform that make it more appealing to users. This could include adding new features, improving the user experience, or cracking down on toxic behavior.
It is too early to say for sure whether Threads will make more money than Twitter. However, the platform has the potential to be successful, and it will be interesting to see how the competition between them plays out in the years to come.