I find this a lot in the cryptosphere when it comes to price as while many people focus on the price of a coin, they don't spend that much time looking at the project behind it.

Are you saying people in the market of the crypto verse haven't looked at Steem and decided otherwise as to the validity of steem cryptocurrency?
Are you saying that price is not an indicator of market sentiment, or market demand?

That makes no sense. Price is all these things transformed into a number.

Chop wood, carry water.

Is an excellent analogy for those who do not see the stack of wood reducing, or the water drying up.

Those that adapt to change realize the inevitable reality that while chopping wood and carrying water, they are continually looking out for new forests and lakes....
The world outside any specific ecosystem is much larger, no matter how much you want to stay chopping the same pile, and collecting from the same lake.
Adapt and change.

Those that only focus on the job at hand will find themselves without a fire or a nice cup of coffee.
Coffee smells nice.
To some.