When it comes to selling, there are so many techniques and ways.
Today, i will show you 3 good secrets you can use to sell anything to anyone.
I will also love you to ponder on some questions i'll live in each of these secrets.
lets dive in to number one.
HOW TO SELL A COMMODITY IN SUCH A NOISY OR MARKETPLACEPeople do not buy products because of logic. They buy because of emotion and they justify with logic.
Now, >* what is it that you want to buy in your life?* It could be a car, house or anything. Just picture it.
Once you are done picturing,i want you to ask yourself this question: > why do you want to buy it?
- why do you want to own that particular item?*
Most people buy the items based on emotions. some buy because of greed or maybe because of generosity, thereby buying this item is going to help alot of people. Have you noticed that most times a company buy an item and they donate a certain amount to charity?
some may buy an item because of shame . > if i dont buy this product, i'll look foolish.
some may buy items because of fear. > if i dont buy this, i'll be loosing out.
Now think about when you sell items to people. Are you just talking about the features and benefits? or are you pushing those emotional heart buttons?
PEOPLE DONT BUY THEIR WAY INTO SOMETHING, THEY BUY THEIR WAY OUT OF SOMETHING
It means people buy things for a problem they want solved. They want to buy their way out of that particular problem.
so what is it that you are helping them solve?
The amount of money that you make is in direct proportion to how deep you understand your marketplaces pain.
You have to understand what it is. *What are the pains most people have and how it helps them relieve some of their pain? * Think about that.
PEOPLE DONT BUY PRODUCTS AND SERVICES, THEY BUY STORIES
why do i say this? i say it because when there are so many choices out there in the market place, on the internet e.t.c any product you want is out there.There are so many choices.
How do you stand out?
How do you add emotions to a commodity?
When you add stories to your items or brands, it is 10 times more valuable all because of the story attached to it.
Now think about how you can inject stories to your brand.it could be an origin story.
how did it get started?
why do you do what you do?
Remember*** facts tell, stories sell.***
i hope most people find this useful if not all.
so leave a comment below.
Based on these 3 tips , how would you sell a shoe to me or anyone with conviction?
leave your comments below.