However the evil 'they' manipulate us, it is always up to us - the masses - individually and collectively. History shows that the majority can bring about change if it works together.

I think most people feel like it is futile to think about things too much because they can't do anything to change them...that any action they take is a drop in the corporate and political ocean.

Personally, I think the cure for apathy is to take an interest in your immediate life - to live consciously - and to hope that your example spreads to others. Vote with your dollar - pay attention to what you spend your money on and ask yourself it you want to support what it represents.