Sometime on Monday I remembered there was an Alliance meeting so I hustled to check and sure enough it was still going. After being recently accepted back into the fold, after my moment of madness, not that I ever really left. I felt I needed to show my love and appreciation to the group with a grand gesture.

For me that was in the form of establishing The Alliance brand.

Branding

I don't know if other people think about branding, but I do. It is something I am keenly aware of everywhere I look. For me a company's logo sets the tone or gives a glimpse of what the company or organisation is about.

But first, what does The Alliance mean to me.

@TheAlliance is a group of people who are fiercely supportive. I have been the beneficiary of said support numerous times and continuously since I became a member.

They're the ninja invasion on my posts giving me love and support.

With that in mind I drafted this logo. The top represented the T for "The" and the arrows represented the A for "Alliance". It also looks like an upvote with fangs.. someone said claws.. it just looks like a mean upvote and that was the feel I was going for.

I also didn't want to go with my usual round logo and I wanted something unique and utilise the new day and night modes.

But upon further discussions with @enginewitty and considering the running theme..

I came up with a new logo, something that fits the group better than my killer upvote idea.

This is the process or birth of the logo.

Step 01. Search for 'Ninja Star' on PixaBay.

I like this one. It was simple and I like the shiny effect to it like its metal.

Step 02. Duplicate twice so there are 3 copies of the Ninja Star.

Step 03. Take one Ninja Star and edit Hue & Saturation so instead of a silver star I have a golden star.

Step 04. Create a circle shape to cover the hole in the star and place that layer underneath the top star layer.

Step 05. Rotate the two duplicate stars and this is what we have.

Step 06. Add gradient to the golden star. I like green.

Step 07. Select a font for the writing. I like 'Jaapokki Subtract'

Step 08. Add a big A for Alliance and position it over the circle.

Step 09. Add the account name and BOOM!

I wanted people to recognise The Alliance logo when they see it and know this project/account is an Alliance initiative so...

I duplicate the finished logo (I keep all my layers in folders to make this process easy) and repeat Steps 6 to 9 and came up with these for the other accounts so we have a unified and instantly recognisable logo. The account identities are defined by colours.

I'm stuck on the @a11y colour at the moment. Maybe you guys can weigh in and let me know your thoughts? I'm sort of leaning towards the last one with the blue, green and gold. It feels like its a combination of @thealliance, @syndicates and @steemitcomic.

These logos are also transparent and looks awesome on both day and night mode if I say so myself. Go on, have a look!

And of course I have variations, but I'm not sure if it takes away from the unified look of the ones above.

What do you guys think?

💗Arly