Should Your Small Business Try Text Messaging Marketing?

It’s important for small business marketers to always be open to new and innovative marketing tactics that may help them reach more potential customers. While not all marketing tactics will work for every business, the tried-and-true approaches such as email marketing, content marketing, and social media still provide respectable results when done correctly. To supplement those efforts, some marketers are looking at text messaging marketing, but should your business try text messaging marketing?

What is text messaging marketing?

Text message marketing is the process of communicating business news and updates, sales, product or service launches, promotions, or other relevant information to your customers via SMS, also known as short message service, to their mobile devices. Before brushing SMS off as a flash in the pan trend, consider this: In 2022, 75% of customers indicated that they want to receive texts from businesses. In fact, 30% of customers will make a purchase in response to text messages. Those are some impressive numbers to at least consider the idea of text messaging marketing.
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