Software Update? Be more like Tesla.

Say what you want about Elon Musk and his variety of companies at least he’s someone on the planet truly chasing down his dreams to build things that he imagines.

I’m an avid fan of everything he does when it comes to engineering a platform, a service, a product, spaceship even. I think the tesla is a masterstroke of engineering and creative thought and it’s the best expression of closing the chasm of the ordinary to the tomorrow land of the very near future.

I think blockchain companies can learn a lot from their simple videos — apple do the same, they focus on the project, no external junk, very simple, very clean, let the product and what it delivers do the talking for them.

Three very clear ingredients — great footage, relevant needs from the user base and perfect audio/typography selection. Very engineered, very k.i.s.s and very Tesla.

What a great way to release v10.

__humble x