Start With Why - Simon says: people don't buy what you do, they buy why you do it!
Continuing with the TED Talks - following Seth Godin, Ken Robinson and Derek Sivers - here's a classic from Simon Sinek. It's one of the top 3 in terms of view count and covers his famous golden circle concept, on which he has also written a book - Start With Why.
If you haven't seen it, then it's definitely worth a watch. And if you have, well a refresh is never a bad idea!
Here'tis:
A simple, yet effective philosophy.
Now go get it!
~ Adam
P.S. Looks like I've just passed 100 followers, thanks everyone! I'm not going to write a whole post about it (I notice this is a theme on here ;)), but we're off and rolling on the Steem train.... choo choo!