If I were Samsung, I would seek out relationships with construction companies that build high end homes, and look to enter partnerships that would see the construction companies build these TV walls into the walls themselves. This way, Samsung can streamline implementation of their new product, while also bypassing peoples trepidation of buying such a large and most likely expensive product (although TV prices have fallen drastically as the tech as come further along. I remember when we bought a 70 in TV for our home and it was about 5 grand, but I'll walk into a Best Buy nowadays and will see a better and bigger TV for half that price).