[ClearCoin]: Global Solution to Empower the Spread of Ideas
What is ClearCoin?
ClearCoin serves as a marketplace hub for advertisers and businesses who require marketing services. In many aspects, we have moved past the Mad Men style of advertising and marketing, but in many ways we have not. In today’s data driven digital world, a vast majority of marketers don’t know the first thing about marketing. There is too much fraud and noise.. And let’s not even get into the inaccurate stats.
ClearCoin Will Revolutionize Marketing by Simplifying the Noise & Cutting Out the Middlemen
Blockchain solves the double spending problem for digital currencies and ClearCoin works with megalith media and advertising industries. Businesses can pay their target audience directly to view their ads. “One Forrester analyst estimated that publishers removing middlemen could increase their CPM from $1 to $5.” Powered by the ClearCoin token system, this technology will improve the industries supply chains.
A simplified, “omni-channel” dashboard allows you to easily execute media buys and specific target campaigns that leverage “AI, +ML Cohort, Demographic, and Sentiment tools.” The decentralized, distributed blockchain ledgers also allows you to track ad inventory and receive personalized analytics in real time.
Decentralized Benefits for Small and Large Business & Advertisers
You can communicate directly with site owners in order to bring your message to the world. Businesses will be able to build trust through ClearCoin’s transparent advertising software. Businesses and advertisers can secure ad buys through the use of smart contracts. Smart contracts are self executing contracts that increase efficiency and reliability while decreasing costs. The Ad networks aggregate demand, and the publisher networks aggregate supply.
Small business will have access to many marketing services, that big business use, and will help them retain a competitive advantage. As we become more globalized, transparent technologies like ClearCoin will aid us in creating value at both a micro and macro level; transcending geographic, socio economic, and political forms of centralized, inefficient systems, technologies, and processes.
Over $600B in advertising is spent annually, and many companies don’t even understand where and how their marketing and advertising budgets are being spent. The advertising industry uses Blockchain to efficiently track how the dollars are going through supply chains, how they’re being executed, who’s viewing them, and their rate of conversion. ClearCoin will introduce greater transparency and accountability while reducing waste. In 2017, ad fraud was estimated to be ~$16B.
If that waste could be saved, it would be a win win for business and consumers.
ClearCoin’s Roadmap
Blockchain is about the exchange of value, and ClearCoin’s technology “empowers the spread of ideas.” ClearCoin will gain traction in the future of VR, Social, Video, Television, Audio, and Search platforms. These differing channels of advertising can all benefit from ClearCoin’s solutions.
“The cryptocurrency market capitalization added at least $500 billion in 2017 and the total number of initial coin offerings (ICO) and token sale fundraising is $3.7 billion.” Medium
ClearCoin’s token sale is live, and it has already raised over $2M. Over the course of this next year, 2018 is big. ClearCoin hopes their user interface will become available for users to execute media buys and PoH(Proof of History) ledger is available for the public to browse. By 2020, they hope to have the Supply API available for decentralized applications and Demand API for partners with demand for media buying.
Thanks for reading!
clearcoin2018
Sources:
https://www.singlegrain.com/digital-marketing/how-blockchain-is-disrupting-digital-marketing/
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