I think this emerging market is not only being driven by normal market forces, but is being engineered and promoted by the financial "elites" like the members of the WEF because they want it to lead to the use of DNI's aka Direct Neural Interfaces. Slowly indoctrinating the masses with wearable tech for the non wearable implanted tech that is coming.

I covered this is "Decoding Davos 2016" during which the VR headseats were the featured item for the Davos elite: