Best E-commerce platform for Startups and Small Businesses
Are you planning to start your E-commerce website?
Are you an offline business and now wish to take your local business to reach global customers through e-commerce?
Then the most crucial decision you need to take is to choose the correct E-commerce platform.
My clients ask this every time.
"Which E-commerce is best for my Startup / Small Business"
So, Lets find out.
Make sure your E-commerce Platform has these features:
1- Mobile friendly looks: As you grow you will be getting a majority of buyers from mobile only. So there is no point of ignoring mobile platform as a must-have feature for your e-commerce website.
2- Search engine ready: No doubt Google will the biggest source of traffic for any E-commerce. So your E-commerce platform should be able to provide SEO edit on the back end.
3- Easy Customization: People will only buy if they find your website looks promising. Your design will create the first impression on your buyers and that's where ease of customization comes in from your E-commerce platform.
4- Economic: That's obvious, but the point here is that your e-commerce platform should be economical as overall. If you have to spend a lot of time in understanding and maintaining your e-commerce platform instead of concentrating on core business then its obviously not a right choice.
Thanks to the new startups in the market, there are so many e-commerce platforms to choose from, if not many then at least 400 platforms are available to choose from.
I have not tested each and everyone but what I can see from the features, they are all almost same or they lack basic functionality.
But I always recommend choosing either of the three e-commerce platforms for my clients.
1 - Magento (Open source)
Magento is an open source e-commerce platform which is solely concentrated on providing one of the best e-commerce platforms available in the market.
Magento community / Open source edition is best for all and its highly saleable from a small scale business website to full Enterprise level E-commerce website.
The only downside of Magento is, its hard to customize by a non-tech. You need to either hire a developer or a coder to do the customization or you need to know how to code.
2- Wordpress (Open Source)
One of the most powerful platform to build a website and powering more than 70 million websites worldwide.
This one of the easiest way to get your e-commerce website using plugins like WooCommerce, if you know how to use Wordpress.
If you don't know how to use Wordpress then you can always hire a Wordpress developer to customize the website for you. Which is actually more economical than hiring a Magento developer.
3- Shopify (Subscription based)
One of the popular out of the box and subscription based e-commerce platform that will allows any one to start online selling within few minutes.
Shopify is the best solution for you if you only want to concentrate on sale and business without caring about hosting and coding hassles.
All you need to do is just pay monthly subscription fees and you are good to go.
Shopify also allows you to start with the light plan by which you can start your Facebook store without any website.
Conclusion:
Selecting an e-commerce platform is a critical decision that could be a game changer for your business.
So make sure you choose the one wisely and get the best out of your e-commerce business.
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