Might have to do with Google's hands being on 70% of websites...
Its absolutely terrifying to think of the amount of personal data Google is sitting on. We should all be thankful they're absolutely terrible with getting social projects off the ground. I fear the thought of where the world would be if Google had made Facebook... though two sketchy tech monsters probably isn't much better than one really big one.
Yeah Interesting article. They may be using advanced AI on all the data they get from tracking tools... .... the part about ad-companies fingerprinting us using audio signals is also fascinating and makes me a bit uncomfortable. Oh wells... there is a battle between ad-blockers and ad companies so I guess that's another perspective to discuss as well.
Ya that dynamic is going to be really interesting to watch... especially since I work for a media company :\
Not sure what digital ads are going to look like in the not too distant future once the adtech bubble bursts but its both exciting from a privacy perspective and terrifying from a media perspective to think of the changes coming.