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RE: 5 Ways White Papers Shout Authority
As always, a well-written and relevant article. However - can I ask you to define the term 'white paper'? It sounds as if you are describing a typical scholarly article. How does a white paper differ from that?
Great question. A scholarly article is usually meant to be published in a trade journal or publication for professionals. A white paper is a technical document published by a business for other business professionals and are typically used as sales tools. It may reference a scholarly article, but its audience isn't typically scholars as is the case with academic articles. This Wikipedia article explains it a little more.
Got it, thank you for the explanation.