Prospects for the development of SaaS in the cloud technology market

Prospects for the development of SaaS in the cloud technology market

Initially, SaaS was the embodiment of the concept of cloud technologies. Therefore, it is not surprising that the first cloud service in the world was the service Salesforce.com, which provided access to the application by subscription.

Over time, SaaS products have changed a lot: now it's not just working with online documents, like in Office 365, Google Docs, or conducting bookkeeping in 1C, but also such unusual solutions as FexID from FEX.NET for viewing personal video collection from the cloud on TVs Smart TV or online video streaming services. Despite the fact that SaaS-technologies, according to forecasts of Gartner analysts, will not develop in the coming years as much as IaaS (infrastructure as a service) and PaaS (platform as a service) - they, on This stage has not lost its importance for the final user, within the cloud technology market.

In principle, when looking to the future of SaaS-services, the greatest breakthrough is expected from the technology of artificial intelligence. Already, such giants as Google have significantly increased financial injections into the development of artificial intelligence technology within SaaS.

As cloud computing technologies become more popular for the business segment, the involvement of ordinary users from emerging markets in technology will continue to grow.

Also, we are likely to see growth in the SaaS industry due to the further spread of smartphones. According to Statista, it is expected that by 2019 the number of smartphone users worldwide will reach 2.66 billion. Currently, we are witnessing the "degeneration" of SaaS technology, which is increasingly focused on mobile devices.

For "non-mobile" SaaS it is necessary to create mobile applications, because the development of the Internet - the things I spoke about in the last article, has not reached a peak: by 2020, the number of things connected with the network will exceed the number of people on Earth seven times.

In general, despite the fact that SaaS technology is the oldest in the cloud computing market, it will continue to grow both among businesses and among ordinary users. The main direction of development in business will be artificial intelligence in the field of logistics, transport and retail.