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RE: Is Amazon Too Big? Monopolies and the Price of Convenience.
I agree with the cautionary note in your article but with the caveat that size and market position is a necessary precondition to becoming an industry leader and developing industry standards. One important aspect of the Amazon experience is the reliability and ease of returning items for refunds. After enduring many hassles with competitors, this aspect of the Amazon shopping experience is a difference-maker for me. Other businesses should learn from Amazon if they truly want to compete.
True but the problem is that once a company gets to Amazon's size they actively crush competition. No company is able to get in a position to compete.
i see your point