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RE: 5 Ways White Papers Shout Authority
Such great info, @blockurator. I agree. I’m a big fan of white papers, myself, and I write them for my company. I’m not sure it’s 100% true that they are not promotional, but it should be very subtle and by far the intent and content should be informational.
Thanks for sharing this. It’s a nice departure from the typical range of content types on Steem.
Thanks @jayna. Yes, white papers are promotional in the sense that they are used for marketing, but the promotional aspect is non-direct. Unlike, say, sales letters where the primary intent is to persuade to click a link or make a decision right now based on some emotional trigger. The white paper appeals to the mind, and often, it is passed around among several decision makers who join together in making the final decision. The persuasion is based on facts and figures, not fancy appeals.
Thanks for reading.
Totally agree. I would be interested in your opinion on one of my white papers. 🤔
It’s funny, but my whole professional background (~30 years) and all my daily work activities are about SEO and content marketing (white papers, blog posts, customer success stories, etc.), but I Ieave it at work and talk about everything else that interests me here on the block!
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