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In this video, I explain the other side of the coin: Endless Games may be the door to Online Gambling.

It all starts with a neurosciences research: a group of researchers took a group of rats and created an action-reward system: the more the reward, the more the risk and the less the chance to win the prize (http://goo.gl/iGPMIP)

They added lights and sound.

After a period of training, the rats acted in a very rational way: they preferred low but more probable rewards.

Then researchers made the lights brighter and brighter, and sound louder and louder.

The result: the more the brightness and the volume, the more rats acted high-risk behaviours, though the chance to win was lower.

This means that Online Gambling Addiction starts as a will of the Mind, but soon become an arc reflex mediated by dopamine, the pleasure substance.

Endless Games may be the door to Online Gambling Addiction.

They have poor gameplay,  continuous flow of small rewards, lights and sounds.

The same as slot machines!

This means a continuous release of a small amount of dopamine, that may create addiction.

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