New iPhone, the revolution or the harsh reality of the market

This year fans have already placed their tents and chairs, marked the beginning of the kilometer-long queues to the stores of famous corporations, millions waited for the presentation (see the first, to write my impressions about the revolutionary changes, etc.). I admit, I'm not a fan, but I use devices from Apple and watching the market, I wonder :)

sourse

Today, we see an already established tradition, to get what you want among the first well or earn in the business of selling places in the queue :)

Based on the information from the factories about the production of about 10 thousand smartphones per day, it becomes clear that this year buyers will face a shortage depending on the color and amount of memory. It will especially affect "fundamentally new" iPhone X with facial recognition technology, edge-to-edge design, 5.8 inch OLED display and wireless charging. Which will look like this (in comparison):

It's not just the release of a new phone, this is one example of "high level marketing" when small steps improving from year to year is the status thing than a revolutionary technologically (think S8 Samsung, LG V30). In fact, we see companies copy ideas from each other (more screen, less frame, the rejection of the buttons glass metal etc.), and the competition is in the plane of marketing, facilities and software ecosystem of devices as a whole.

Though why do much to change anything, when the average estimate is known, since the launch of the first iPhone today, Apple has earned more than 760 billion $ just on smartphones (by selling about 1.2 billion handsets), and by the end of 2018 expected revenue in excess of one trillion (and I think the model X at a price of 999$ it's very real).

Despite the fact that externally, the new iPhone similar to Samsung S8 and other competitors, only some of my friends had accumulated a dozen people who prepare money.

As before with the evolutionary upgrade of past models customers together with the new 6-core processor, Apple A11 will receive a record performance for smartphones (beautiful figures of the evaluation of the test Geekbench, 4061 in single-core and 9959 points in multi-threaded mode), and it is clear that augmented reality on the iPhone is amazing.

However, it is impossible not to notice the former the individuality of the release of certain new products is not the same. Today as they say - it is important to create a hype even before the release of the product, this is not a fight of technologies, it is the world of modern marketing and virtuosic flow of material from a Pro in journalism.

Give an evolutionary change for technology over magic, a revolutionary breakthrough to create value for the "from scratch", to motivate to change the device to maintain the image...